5 Lessons World Cup Taught Us to Create Successful Businesses
World Cup, the world’s biggest sporting event. Thanks to technologies and digital media, the global soccer community shared millions of pieces of content, including more than millions related Social searches, before a single match was played.
World Cup fans are no longer confined to experiencing the games within their direct community. Rather, this audience uses social platforms like Twitter to share live reactions, Instagram to share beautiful images of the sport and Facebook to express patronage with other fans (and foes) on a global scale.
Businesses can learn a lot so much from the World Cup on how it has brilliantly navigated the evolving media landscape in support of a more technical audience. Soccer’s global governing association FIFA, advertisers, teams and fans are brought closer together as information transcends borders and demographics in real-time. That brings big opportunities for companies small and large.
Business can reach out to millions of customers effectively thanks to social media, venture capital investment and technology. Business with winning ideas are surfacing from nations big and small.
Here are five specific lessons that the World Cup can teach us about what it takes to be a successful business.
1. Embrace change
This year, FIFA integrated new digital media and technology to promote the event and increase anticipation. When compared to the last two World Cup events (2010 and 2014), mobile usage has skyrocketed to become the primary means of communications for the “mobile-first” generation.
The World Cup’s adaptation to new technology and consumer trends is an example for why businesses must continually understand customer behaviours to remain relevant. Businesses must be prepared to iterate a product, service or entire business roadmap based on new trends and customer trends or risk becoming irrelevant.
2. Utilize engaging content
We’ve seen outstanding content from the World Cup and its advertisers. A steady tempo of visual, engaging content that gets deep emotional ties to the event and individual teams amplifies anticipation. Ideas that spread are emotional. Only companies that touch a person’s heart will touch a customer’s pocketbook.
Start by understanding which channels your customers acquire information. Develop content that appeals to their needs. Determine the real pain your widget solves and base your company’s content strategy on that, not what you think will work. Like England found a way to bring back the believe into all English to the World Cup conversation through entertaining football and its young squad, not the other way around.
3. Build a community
Soccer fans are among the most passionate sporting enthusiasts in the world. They eagerly come back with more energy and enthusiasm than ever, even after waiting four years between World Cup events.
Similarly, social media enables companies to build communities through a shared passion around a product or service. Businesses who focus on customer’s desires will build a long-term social following. This fuels the growth of passionate online and ‘offline’ customer communities.
4. Leverage the ecosystem
Major sponsors like Nike and Adidas view the World Cup as an opportunity to position their brand in meaningful way to soccer fans worldwide.
Businesses typically have a much smaller community but keep in mind that other stakeholders – think complementary businesses, media, analysts, customers from your competitor – exist in our ecosystem. Identify those within your community who share your vision. Develop mutually beneficial and creative partnerships. Expand your influence by supporting your industry’s ecosystem. We’ve also written a blog pot on how you can spy your competitors successful advertising campaigns.
5. Expand your network
The World Cup is a global phenomenon linking millions of people from every nation and demographic. Business Owners often find themselves surrounded by like-minded people. That often jeopardizes growth opportunities by leveraging a small eco-chamber. The best companies think outside of their direct surrounding, and understand how, where, when and why people value their company.I know this is a curveball thrown at you but I promise this one small little hack has helped us a ton. While not always convenient, getting an unfamiliar community and find a way to get true product feedback. For example, if you’re selling jerseys then would you rather get opinions from the market rather than your friends and family members,
We may never be able to play for Manchester United, shout out die-hard fans, but the lessons that have made this event a global spectacle for nearly 90 years can help guide an business growth, influence and success.