Fastest Way to Bad FB Ads Results; Disobeying the 20% Text Rule.
Since we are going to spend money on this ad, let us put as much information/benefits on the ad! If you came over to Facebook advertising from GDN (Google display network), there is a high chance that you will commit this mistake!
Facebook DO NOT allow image ads to contain text that take up 20% of the ad space. In fact, if your brand logo contains text, Facebook will add them into the tabulation of the 20% rule!
What Happens if I Break the Rule?
Facebook prepared a short rating card for different level of image text in your ad.
Ads that break the 20% image text rule will have their reach lowered. This is done by charging you a higher CPM (cost per mille). This means that it will be more expensive to reach 1,000 views on your ads! With a higher cost to reach your audiences, your results naturally become more expensive.
How Can I Avoid Breaking the Rule?
Cut your image into a 5×5 grid and ensure that the texts fall within 5 boxes (20%). You can
- Use smaller font size
- Use fewer words
- Move the texts into the copy of the ad
You can then visit a tool prepare by Facebook themselves to check your image before submitting your campaigns. https://www.facebook.com/ads/tools/text_overlay
P.S. Yes, the picture used above with an angry child passed the 20% text rule as well! Don’t believe us? Download the image and upload it in the Text Overlay Tool linked above!
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