Hacking Google Adwords - Skip SEO and Be Top In Search (SkillsFuture Approved) - 1 Day

Course Code: CRS-N-0044422

Course Overview

Google Adwords has been a time-tested skill that businesses require in order to expand their businesses rapidly. Most big brands like Nike, Apple and even banks use Google Adwords to dominate in their brand marketing campaigns.

It is essential that companies in Singapore learn to build up their digital marketing campaigns with Google Adwords as part of their arsenal of tools they can deploy.

If you are looking to build your career in marketing, or build your business rapidly, this is a must know skill to stay competitive in the current digital economy.

Topics include:

  • How to set up Google Adwords from ZERO
  • How to create a successful campaign
  • Understanding the digital landscape and flow of traffic
  • Learning how run profitable campaigns
  • Keyword targeting like the PROs
  • Tracking your ads and using smart data analytics
  • Using the most advanced tools to beat your competition
  • Understanding the psychology of customer buying behaviour

Course Outline

Module 1. Google Adwords – Getting Started

  • Beginning your journey
  • Setting up your account
  • How to ensure that your business will be profitable with Adwords

Module 2. Creating Adwords Campaigns

  • Setting a proper objective
  • Understanding how what makes successful campaigns
  • Building up a campaign that works with your strategy
  • Search campaigns
  • Display Network
  • Dynamic Search Ads
  • How to use AI to create Ads
  • Deploying callout, location, site-extension, reviews, call, structured snippet extensions

Module 3. Google Adwords Strategy And Professional Management Techniques

  • Building up a strategy that makes financial sense
  • Structure of campaigns
  • Managing your budgets
  • Linking to your website
  • Focusing on sales generation

Module 4. Google Adwords Versus SEO And How To Make Them Work Together

  • Understanding how to create a proper search strategy
  • Pay Per Click(PPC) Vs Search Engine Optimization (SEO)
  • How to calculate and run positive PPC campaigns

Module 5. Bidding Strategies

  • How to set up bidding
  • Manual Vs Auto
  • How to mitigate risk of overspend

Module 6. Advanced Targeting

  • Audience targeting and selecting a cost effective audience
  • Understanding how to target audiences
  • Mastering Keyword targeting
  • How to compete effectively using smart research
  • Understanding volume and profitability

Module 7.  Ad Automation

  • Using crawlers and automation
  • Advanced advertising techniques

Module 8. Remarketing And The Latest Tools That Experts Use

  • Understanding Cookies
  • Understanding how to get people coming back to your site again and again
  • Setting up your remarketing on adwords
  • Driving up conversions by 300%
$ Bil
Worth of digital economy by 2025 in ASEAN alone
New infocomm jobs available by 2018
Avg salary per year of a digital marketer (According to Payscale)


You will need a laptop and know how to drag and drop, copy and paste.

No coding required.

No prior digital marketing knowledge required.

Register For The Course

  1. Click on the Sign Up Now Button.
  2. Fill in your details. Use the course code: CRS-N-XXXXXXX
  3. Make payment. (Choose SkillsFuture Credit if you are using it and wait for email instructions)
  4. You will receive a confirmation email within 24 hours, once we verify your payment.

If you need help please email info@surged.co

Call or Whatsapp: +65 8155 5088

Class Dates:

For more dates or corporate/group packages please email info@surged.co


Nope! As long as you know how to use the mouse to drag and drop, you will be able to learn the strategies in the course.

The course will be a step by step course, building from scratch. We will build your knowledge base up so that you will be able to get to an advanced level by the end of the day.

Yes, there will be hands-on application in the course. Please bring your laptops.