SEO From Scratch: WordPress Website Marketing For Google Search - SkillsFuture Singapore Approved - 1 Day

Course Code: CRS-N-0044309

Course Overview

Search Engine Optimization can make or break a business. In today’s world, SEO is a much needed skill for business owners as well as marketing managers and executives.

Understanding and acquiring SEO skills and strategies will put you ahead of your competitors in business and in your career.

Being found on Google is one of the most important and key aspects of your business and personal brand. Customers now search for your business before they even meet you. They know more about you and your competitors before even leaving their home.

This course is about how you can control what they see and position and brand yourself above that of your competitors.

Skills you learn

  • How SEO can benefit your business and career
  • MUST know information on how Google works
  • How to rank 1st on Google
  • The dangerous mistakes that could get you banned by Google
  • The SEO process and how to get your business ranked

Course Outline

Module 1: Introduction: Search Engine Optimization (SEO) and Traffic Generation

  • Why is SEO important?
  • Understanding Google Search Results

Module 2. How Does Google Search Work?

  • Search Crawlers
  • Google PageRank
  • SERPs
  • How do you get ranked?

Module 3. Google Ranking Factors and Keyword Research

  • Page Speed
  • User Interface and User Experience UI/UX
  • Mobile Readiness
  • Best words to target on Google
  • Best tools to use for ranking your business

Module 4. On-Site SEO Best Practices

  • Keyword Optimisation
  • Content Marketing
  • Dangers of learning the wrong techniques
  • How to effectively create content that will rank high

Module 5. Off-Site SEO Optimisation

  • Content Promotion
  • How to build links the White Hat way
  • How to not get banned by Google
  • How to get people interested in your content

Module 6. Strategies To Increase Your Rankings

  • Strategies that are working in the current market

Course Details

Course Duration: 1 day (10am-5.30pm)

Course Fee: $590 $298

Course Fee  (After $298 skills future credit): $0

Course Code: CRS-N-0044309

Location: Paya Lebar / Macpherson / Email for Corporate training at your office

Small business owners



Advertising Managers


If you are looking for the cheapest way to market on rank your sites on Google Search

You will need a laptop and know how to drag and drop, copy and paste.

No coding required.

No prior digital marketing knowledge required.

$ Bil
Worth of digital economy by 2025 in ASEAN alone
New jobs infocomm jobs available by 2018
Avg salary per year of a digital marketer (According to Payscale)


Nope! As long as you know how to use the mouse to drag and drop, you will be able to learn the strategies in the course.

The course will be a step by step course, building from scratch. We will build your knowledge base up so that you will be able to get to an advanced level by the end of the day.

Yes, there will be hands-on application in the course. Please bring your laptops.

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+65 8155 5088

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